Kristian Luoma / Art Director

Kristian Luoma / Art Director https://kristianluoma.se Kristian Luoma / Art Director Mon, 23 Jan 2017 14:32:11 +0000 https://kristianluoma.se en Philips Hideouts http://kristianluoma.se/Philips-Hideouts Mon, 23 Jan 2017 14:32:11 +0000 Kristian Luoma / Art Director 139020 ← Back   Philips Hideouts For the launch of Philips new Smart-TV Framleless, with a super thin frame, we created an online experience and competition where we hid 10 Frameless TV’s all around the world. After studying the photos for clues and asking friends on facebook and twitter for help, visitors could pin the locations of the TV’s on a Google Maps interface. Those with the closest positions won a Philips Frameless TV. My role: Concept development and art direction at Ahlstrand & Wållgren for Philips. <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/cad511e57da85e5575866d4b77ed1722dbd8b25bc2794dd1e9fc0f6307d17970/Hideouts_MacBook1_11.jpg" data-mid="157656" border="0" /><img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/143db595ce50e5bd0b53db64ecd21d5797a077c78f217b408dff20a4a06683e5/Hideouts_MacBook2.jpg" data-mid="157655" border="0" /><img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/50f0e3a486689fbc2a3c2a2e3ccbb13bcf8a9ccf658716aabf7a8c8c92ad507e/Hideouts_2400x1500_10.jpg" data-mid="157645" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/9ffeaadc7473123070be71a4f6d5cfa8898dc96e5ff8505a4f3228b1cb1c91f0/Hideouts_2400x1500_3.jpg" data-mid="157646" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/81402790f40543c155f5bd28024ca801db1deaa57adb6c9e8f04fbdeb0b6eb83/Hideouts_2400x1500_7.jpg" data-mid="157647" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/f044e4d4c628771ae2d5ea0d35cf6aa1e06b39c8c1ddcd3f68cf8b1ffc2bfc01/Hideouts_2400x1500_4.jpg" data-mid="157648" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/a1ea4479267c7e3275949d426f6e452c747f74b21d8363ca28a469c952abb0b0/Hideouts_2400x1500_2.jpg" data-mid="157649" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/c494c619fa646c104d2e167fd48f3c4bb8028c634c4d97fed8d158916c7a1379/Hideouts_2400x1500_5.jpg" data-mid="157650" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/469e2bcbe173af7114352d583c479d251c3b7b2dacbb9bfc7199cbfbcd28902a/Hideouts_2400x1500_1.jpg" data-mid="157651" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/afc77f9236b05280ebd1ec94f67e86d693a17dc3abca63e61101a60e68a5d96f/Hideouts_2400x1500_6.jpg" data-mid="157652" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/951f87a3015a609fdc46b49e20783ae0b335fe7716d871bc34c868028553cfa9/Hideouts_2400x1500_9.jpg" data-mid="157653" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/dedf70579f080ad32b024e764aff71d52b2f28f5168726fe51461d654982853f/Hideouts_2400x1500_8.jpg" data-mid="157654" border="0" /> ← Back ← Back   Philips Hideouts For the launch of Philips new Smart-TV Framleless, with a super thin frame, we created an online experience and competition... Teatern http://kristianluoma.se/Teatern Mon, 23 Jan 2017 14:30:53 +0000 Kristian Luoma / Art Director 139017 ← Back   The Lauch of Teatern The shopping mall Ringen centrum in the hip area Södermalm in Stockholm wasn’t known of being very hip. The food offering was also poor. AMF Fastigheter wanted to change that by creating a never seen before kind of food court, that boasts kiosks with the names of 10 of Sweden’s culinary stars and an acclaimed pastry chef etched above the takeout windows. An assembly that runs well known restaurants, competes at Bocuse d’Or, creates desserts for the Nobel dinner and represent Sweden in the national chef team. With the aim to serve world-class food, but in a fast food-style at affordable prices. Sounds almost too good to be true.  The challenge was to create a expression that appealed to the in crowd of Södermalm and most of all to convince them of that star chefs actually are entering the not so highly regarded Ringen centrum shopping mall. It was natural to base the campaign on the chefs. We decided to portrait them as the rock stars they are. Not asking them to wear matching chef coats, but to wear what ever they usually wear and feel comfortable in. This also gave a feel of diversity, all chefs come from different backgrounds and kitchens which means lots of different kinds of food at Teatern in Ringen centrum. The message was well received and Teatern was an instant success and foodie hot spot. Ringen centrums reputation improved and over all sales went up. My role: Concept development, art direction and design at Projector for AMF Fastigheter. <img width="1200" height="1500" width_o="1200" height_o="1500" src_o="https://cortex.persona.co/t/original/i/8ccff2c5472cd611bc015cd74c56c0cdee2d0dcd954baaaa27a5b434c3fcb323/Teatern_sotarn.jpg" data-mid="157642" border="0" /><img width="1200" height="1500" width_o="1200" height_o="1500" src_o="https://cortex.persona.co/t/original/i/537f21078d81ba9f65d51765bae6f801695a6b219ded039c889a8d65ac4c4dc8/Teatern_kockar.gif" data-mid="157643" border="0" /><img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/92c0fb668e66320234b4f2987d176a05a049e7d3d9442c66acf612cb74d8ed7c/Teatern_Utomhus1_2400x1500.jpg" data-mid="157635" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/b892ed7a91784f1777a46fb10e1f35022f23ea41e5bdbc4d84dce99d270bd9cb/teatern_t-bana.jpg" data-mid="157644" border="0" /> <img width="2400" height="1501" width_o="2400" height_o="1501" src_o="https://cortex.persona.co/t/original/i/39e621306fd0a310217ab0ae3cdb5b5829f86d1f5422136c8432e238db92ff50/Teatern_Utomhus3_2400x1500.jpg" data-mid="157638" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/051680e086a14bf2480d814a69addd1c37531b1953097ce3e6765ef3561e69a6/Teatern_newspaper.jpg" data-mid="157641" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/12becaee599e9ee1bf9aade79c6c2acb358562a0edeb4f9bc668ff31f80fdeae/teatern_banner.jpg" data-mid="157637" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/b99c221aae11a04ab9a4be90e3381799ac612623c53b3033669c66964c0304ab/teatern_matsal.jpg" data-mid="157639" border="0" /> <img width="1200" height="750" width_o="1200" height_o="750" src_o="https://cortex.persona.co/t/original/i/6efba9fef9976a8a2c224b692968fc3f9f841bc63cf864d5e1bde8e4f8bcfe7d/Teatern_kok.jpg" data-mid="157640" border="0" /> <img width="1200" height="2811" width_o="1200" height_o="2811" src_o="https://cortex.persona.co/t/original/i/8bbd8303d11334e8700d05af6e7da68c737346cb24c88a8d78adf89081e40a1f/Teatern_sajt_2.jpg" data-mid="157634" border="0" /> ← Back ← Back   The Lauch of Teatern The shopping mall Ringen centrum in the hip area Södermalm in Stockholm wasn’t known of being very hip. The food... Dressing Room Sessions http://kristianluoma.se/Dressing-Room-Sessions Mon, 23 Jan 2017 14:25:07 +0000 Kristian Luoma / Art Director 139016 ← Back   Tiger of Sweden Jeans Dressing Room Sessions The brief was to create a instore campaign in Sweden to promote and sell Tiger of Sweden Jeans. We created a music format were up and coming Swedish bands, performed one song each inside a dressing room wearing their favourite pair of Tiger of Sweden Jeans. This resulted in live music events, nine music videos, a graphic instore campaign and a campaign site. The format has lived on after the campaign in Sweden and at this point an additional eight Canadian sessions are made. My role: Concept development, art direction and design at Lowe Brindfors for Tiger of Sweden. Case film. ← Back ← Back   Tiger of Sweden Jeans Dressing Room Sessions The brief was to create a instore campaign in Sweden to promote and sell Tiger of Sweden Jeans.... Hunt for the Golden Cup http://kristianluoma.se/Hunt-for-the-Golden-Cup Mon, 23 Jan 2017 14:24:35 +0000 Kristian Luoma / Art Director 139013 ← Back   Gevalia The Hunt for the Golden Cup The brief was to kickstart Gevalia´s Facebook presence and to get Gevalia fans active online. And also to get people to discover the dark and exotic range of Gevalia coffee. We created a game on Facebook where the one who found the golden cup and the coffee packs in the best time won €2.500 in gold. At lauch of the campaign Gevalia had 170 likes on their Facebook page. After the three week campaign there were over 40.000.My role: Concept development, art direction and design at Lowe Brindfors for Gevalia. Case film. ← Back ← Back   Gevalia The Hunt for the Golden Cup The brief was to kickstart Gevalia´s Facebook presence and to get Gevalia fans active online. And also... Hilux Scroll Drop Banner http://kristianluoma.se/Hilux-Scroll-Drop-Banner Mon, 23 Jan 2017 14:24:07 +0000 Kristian Luoma / Art Director 139012 ← Back   Toyota Hilux Scroll Drop Banner The Toyota Hilux is one of the world's toughest cars. It has survived a drop from a 23-story building. To show it's toughness, we took advantage of one of the most annoying banner formats. The sticky (or should we say stalker) ad. But turned it into something playful and entertaining. Letting all visitors on one of Sweden's biggest newspaper sites test the toughness of the Hilux. All visitors interacted and experienced the toughness of the Hilux. Without having to click or even touch the banner.My role: Concept development, art direction and design at Saatchi & Saatchi for Toyota. Case film. ← Back ← Back   Toyota Hilux Scroll Drop Banner The Toyota Hilux is one of the world's toughest cars. It has survived a drop from a 23-story building. To... Dollar Menu Banner http://kristianluoma.se/Dollar-Menu-Banner Mon, 23 Jan 2017 14:20:46 +0000 Kristian Luoma / Art Director 139011 ← Back   Burger King Dollar Menu Banner An augmented reality banner that showed what you get for $1 at Burger King. But there was no need to print anything out. The banner was activated with a dollar bill.My role: Concept development at CP+B for Burger King. <img width="510" height="424" width_o="510" height_o="424" src_o="https://cortex.persona.co/t/original/i/d2f687a0883ff053fd725e334e63e3ca36011644c960b311bf77c2939950008d/BK_DollarMenuBanner1.png" data-mid="157630" border="0" /> <img width="510" height="424" width_o="510" height_o="424" src_o="https://cortex.persona.co/t/original/i/515bc6cbe32a02d5a7ecb104c71c7d9b55179a83d63b7f4bc36d3d95e65f07f7/BK_DollarMenuBanner2.png" data-mid="157631" border="0" /> <img width="510" height="424" width_o="510" height_o="424" src_o="https://cortex.persona.co/t/original/i/6e93ec0441ca03eadf0bb01e9a26c6b173a28889fa4a6647885b47a9e2854ce9/BK_DollarMenuBanner3.png" data-mid="157632" border="0" /> ← Back ← Back   Burger King Dollar Menu Banner An augmented reality banner that showed what you get for $1 at Burger King. But there was no need to print... Big Cheer http://kristianluoma.se/Big-Cheer Mon, 23 Jan 2017 14:16:14 +0000 Kristian Luoma / Art Director 139007 ← Back   Ericsson Big Cheer A live online/offline installation, during the FIFA World Cup in South Africa 2010, that allowed people from all over the world to cheer on their football heroes via twitter, SMS and a campaign site. All cheers were printed live as confetti in a large glass box.My role: Concept development, art direction and design at Lowe Brindfors for Ericsson. <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/ea0d669b5fa71e3eadd18a17740f3432148d3f4f08395043d95410afc0634ae3/BigCheer_MacBook.jpg" data-mid="157617" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/52239c094f3d9521737b2c25c32566b91e1b5ef2d0722a9839dd4e8cf5920c24/BigCheer_publik.jpg" data-mid="157607" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/2e8af205265691ae82a2c6fa3705c6d734b3a92e2727f37ac6b6352ff1e337d7/BigCheer_confetti.jpg" data-mid="157608" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/99228c0ff83ca2c5bef5de2b773a848f82bcce98b6c24669b61369d2fc791ff2/BigCheer_installation3_4.jpg" data-mid="157620" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/017aa81e3429a255097279c80a700fa65b6592a3e9c99fa6d67083f5a4841eb3/BigCheer_printers.jpg" data-mid="157614" border="0" /><img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/89243ac8d6e54866144ed7dea1d47f379e6d19af0dddbf3e3c1dedd3fd906324/BigCheer_modem.jpg" data-mid="157618" border="0" /> <img width="2400" height="1500" width_o="2400" height_o="1500" src_o="https://cortex.persona.co/t/original/i/4249ad7fe1ff1f2626c651e7d15577175aa9946e9dabe3f73f59f48905eb504c/BigCheer_smallcube_5.jpg" data-mid="157619" border="0" /> ← Back ← Back   Ericsson Big Cheer A live online/offline installation, during the FIFA World Cup in South Africa 2010, that allowed people from all over the... Lawn Calculator http://kristianluoma.se/Lawn-Calculator Mon, 23 Jan 2017 14:12:46 +0000 Kristian Luoma / Art Director 139002 ← Back   Husqvarna Lawn Calculator To showcase Husqvarnas range of automowers, we created a banner ad that can calculate the size of your lawn and suggest the best automower for the job. My role: Concept development at DigitasLBi for Husqvarna. Case film. <img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/e7f7ce70439bd5434e7bb3f5733071c5e1a8392db0f778846f793bc0c1212a66/husqvarna_lawn_calculator_1.jpg" data-mid="157605" border="0" /> View the banner: archive.lifelike.se/husqvarna-lawncalc. ← Back ← Back   Husqvarna Lawn Calculator To showcase Husqvarnas range of automowers, we created a banner ad that can calculate the size of your lawn and... Denim Moves http://kristianluoma.se/Denim-Moves Mon, 23 Jan 2017 14:02:12 +0000 Kristian Luoma / Art Director 138998 ← Back   Tiger of Sweden Jeans Denim Moves The brief was to create a local Swedish instore campaign to promote and sell the super stretch women’s jeans Slender and men’s jeans Pistolero. To illustrate the stretch we created a campaign where young Swedish dance talents interpreted one tune, with their unique expressions, in the jeans. The campaign consisted of ten dance films, a graphic instore campaign, a campaign site and couple of banners and print ads. Beside the instore experience and payed media, the dance films were widely spread within fashion, art, music and dance communities. My role: Concept development and art direction at Lowe Brindfors for Tiger of Sweden. Case film. ← Back ← Back   Tiger of Sweden Jeans Denim Moves The brief was to create a local Swedish instore campaign to promote and sell the super stretch women’s... index http://kristianluoma.se/index Tue, 13 Dec 2016 21:40:05 +0000 Kristian Luoma / Art Director 128340 Hi, my name is Kristian Luoma. I’m an award winning and multidisciplinary Art Director based in Stockholm, Sweden. I believe good work comes from understanding my clients and creating ideas and expressions that stand out. ↓ Selected work <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1558b041a837f1314c8f2cd40208e9669af1fa286a5fe4c6ab8aa422289d2703/work-kopiera.jpg" data-mid="1347403" border="0" /> ↓ Me <img width="800" height="500" width_o="800" height_o="500" src_o="https://cortex.persona.co/t/original/i/ca13f4e209653c0b6d89973c051fb13315f9d6c9e26c09922025acbc31bfa32a/kristianluoma_800x500.jpg" data-mid="140500" border="0" /> Concept and design. Digital and traditional. I’m a versatile and multidisciplinary art director with +20 years of experience. I’m passionate about coming up with the ideas that solves my clients communication needs and improves their businesses. I’m confident in presenting and selling my work and making clients feel confident through the process and I strive for creating long term relationships with them. With the team I work with I own the work process from idea to finish and direct and collaborate with everyone involved in the project to see through that the work meets or excels the creative vision and the business goals. The worst thing that can happen is that nothing happens. It’s my responsibility to create work that not only tells the right story, but also stands out. Visuals are a big part of the communication. I’m hands on with design and typography and often enjoy designing my ads, web sites, keynotes etc myself. Early days of my career was mostly print design and final art, so I have it in my blood. I live in Stockholm, Sweden. Besides working I love hanging out with my family, running (preferably for several days in a row in the Swedish mountains) and food.  hello@kristianluoma.se  linkedin.com/in/kristianluoma instagram.com/kristianluoma ↓ Recommendations “I had the privilege to have Kristian on my team for 12 months. He’s a great creative with a big passion for ideas. On top of that he’s a great art director with the skills to make these ideas shine, with top notch executions. I recommend him highly.”Gustav EgerstedtExecutive Creative Director at Saatchi & Saatchi Stockholm “Kristian doesn’t just come up with strong creative conceptual ideas, he also always add great energy to the rest of the team. That rare combination is what makes him so great to work with.”Rickard VillardFounder at THE KIND COLLECTIVE, former Executive Creative Director at Lowe Brindfors  “Kristian is my former creative partner when we both worked at Lowe Brindfors. Now, when I have my own agency we have had him on mostly digital briefs. He is great to work with, fantastic knowledge of the digital world and he knows his craft, from idea presentation to final product. I can really recommend him to anyone that seeks world-class creative ideas within the digital landscape.”Joakim WållgrenCreative and Founder at Ahlstrand & Wållgren ↓ Work Experience Art Director DET 2018– Art DirectorFreelance 2012–2018ProjectorArt Director2015–2017 Digitas LBi Freelance Senior Art Director 2015 Saatchi & SaatchiFreelance Art Director2013–2014Lowe BrindforsArt Director2009–2012Crispin Porter + BoguskyInteractive Art Director Intern2009 ANR.BBDOAssisting Art Director2006–2008 Forsman & Bodenfors FactoryAssisting Art Director2004–2006 Ibiz ReklambyråGraphic Designer2000–2004 ↓ Education Hyper IslandInteractive Art Director2008–2009Hyper IslandUGL – Understanding Group and Leader 2008Berghs School of CommunicationGraphic Communication and Art Direction2006Folkuniversitetet Art CollegeThe Art Class2003ForsbergsThe Graphic Design and Advertising Class 2001–2002Cross MediaGraphic Design for Print and Web1999–2000MunkebäcksgymnasietThe Media Programme1995–1998 ↓ Honors and Awards One ShowMerit Award, Interactive2015The Lovie AwardsShortlist, Online Advertising Rich Media 2015Epica Awards Bronze, Online Ads2015Cristal FestivalEmerald, Innovative Online Ad2015CreativityPick of the Day, March 162015The FWASite of the Day November 42012CreativityPick of the Day, September 21 2012Svenska DesignprisetSilver, Web2011One ShowMerit, Interactive2011The FWASite Of The Day July 31 2010Cannes LionsBronze, Cyber2010Cannes LionsBronze, Promo2010Clio AwardsSilver, Interactive2010One ShowSilver, Interactive2010Art Director’s ClubBronze, Interactive 2010D&ADIn Book 2010Webby AwardsNominee, Banner Singles2010Guldägget Nominee, Print 2009EurobestNominee, Direct2008GuldäggetNominee, Direct2008 Thank you for your time. I hope to hear from you soon. ☻ Hi, my name is Kristian Luoma. I’m an award winning and multidisciplinary Art Director based in Stockholm, Sweden. I believe good work comes from understanding my...