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For the launch of Philips new Smart-TV Framleless, with a super thin frame, we created an online experience and competition where we hid 10 Frameless TV’s all around the world. After studying the photos for clues and asking friends on facebook and twitter for help, visitors could pin the locations of the TV’s on a Google Maps interface. Those with the closest positions won a Philips Frameless TV.

My role: Concept development and art direction at Ahlstrand & Wållgren for Philips.

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