Hunt for the Golden Cup
The brief was to kickstart Gevalia´s Facebook presence and to get Gevalia fans active online. And also to get people to discover the dark and exotic range of Gevalia coffee. We created a game on Facebook where the one who found the golden cup and the coffee packs in the best time won €2.500 in gold. At lauch of the campaign Gevalia had 170 likes on their Facebook page. After the three week campaign there were over 40.000.
My role: Concept development, art direction and design at Lowe Brindfors for Gevalia.