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The Toyota Hilux is one of the world's toughest cars. It has survived a drop from a 23-story building. To show it's toughness, we took advantage of one of the most annoying banner formats. The sticky (or should we say stalker) ad. But turned it into something playful and entertaining. Letting all visitors on one of Sweden's biggest newspaper sites test the toughness of the Hilux. All visitors interacted and experienced the toughness of the Hilux. Without having to click or even touch the banner.

My role: Concept development, art direction and design at Saatchi & Saatchi for Toyota.

Case film.

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